BUBL LINK: Marketing research

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Marketing research

Titles

Descriptions

Comments: bubl@bubl.ac.uk

American Marketing Association: Professional society of marketers founded in 1937. It aims to provide direct benefits to marketing professionals in business and education and serves marketing practitioners, educators, and students.
Author: American Marketing Association
Subjects: marketing links, marketing research
DeweyClass: 658
Resource type: documents
Chartered Institute of Marketing: Large marketing association which works closely with the marketing profession, government, industry, and commerce to develop greater awareness and understanding of what marketing can contribute to UK and international business.
Author: Chartered Institute of Marketing
Subjects: marketing news, marketing research
DeweyClass: 658.8
Resource type: institution
HighBeam Business: Industry Reports and Analysis: Collection of industry reports, delivering snapshots of specific industries featuring market research and industry news. The reports identify local and national business trends and outline what experts predict for future performance. Industries covered include agriculture, communications, finance, manufacturing, mining and construction, and transportation.
Author: Highbeam.com
Subjects: business education, marketing research
DeweyClass: 330
Resource type: documents
Journal of Business: Research, analysis, and inquiry into issues of theoretical and practical importance to the business community. Topics covered include finance, security markets, banking, administration and management, marketing, and industrial organisation.
Author: University of Chicago Press
Subjects: banking, business research, marketing research
DeweyClass: 330
Resource type: journal
Journal of Consumer Research: Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary quarterly. Only tables of contents are available online.
Author: University of Chicago Press
Subjects: consumer research, marketing research
DeweyClass: 658.834
Resource type: journal
MarcommWise Knowledge Bank: Collection of full text articles on marketing communication topics such as advertising, branding, direct marketing, human resources, public relations, retailing, and segmentation.
Author: Klebanoff Associates
Subjects: advertising, marketing research
DeweyClass: 658.8
Resource type: articles
Marketing and Marketing Research Journals: List of links to electronic journals covering subject areas relating to marketing, advertising, and consumer research. Some titles offer full text free of charge, while others require payment.
Author: Tilburg University
Subjects: marketing links, marketing research
DeweyClass: 658.8
Resource type: journal index
Marketing UK: Provides UK marketing information, covering marketing practices, training, books, magazines, and databases.
Author: WWW Strategies
Subjects: marketing news, marketing research
DeweyClass: 658
Resource type: guide, index
Marketing Week: UK magazine for marketing, advertising and media professionals. Provides reports and analyses on the most significant brand developments, new launches and campaigns, and the people behind them. A selection of marketing and marketing-related vacancies in the UK is provided.
Author: MAD.co.uk
Subjects: marketing news, marketing research
DeweyClass: 658.8
Resource type: magazine
Mintel International Group: Company claiming to be the UK's leading source of consumer related marketing intelligence information. Includes an index of reports and some contents.
Author: Mintel Marketing Intelligence
Subjects: consumer research, marketing research
DeweyClass: 658.8
Resource type: documents
Online Marketing: Online version of the journal 'Marketing', including a weekly consumer survey of UK commercials, job vacancies in marketing, listings of useful marketing sites on the Internet, top stories from the current week's magazine in electronic form, and information about subscribing to the print version of the journal.
Author: Marketing Magazine
Subjects: consumer research, marketing research
DeweyClass: 658
Resource type: magazine
PJ Marketing Research: Collection of international case studies, reports, essays and quotations, particularly aimed at marketing students. Free access is offered in return for a reciprocal link or submission of case study.
Author: PJ Marketing Research
Subjects: marketing research
DeweyClass: 658.8
Resource type: documents
Viability of Multimedia Retrieval Systems for Marketing and Sales: PhD thesis addressing the viability of Multimedia Retrieval Systems (MRSs) for Marketing & Sales (M&S) processes.
Author: Hoogeveen, Martijn
Subjects: internet marketing, marketing research
DeweyClass: 658.8
Resource type: thesis